Frida seeks to change the narrative on the body of the woman and motherhood in a totally disruptive, and honest. It is for this reason that in the month of may was a collaboration with Sports Illustrated (edition swimwear) to publish the gorgeous model, Kelly Hughes, displaying his wound from the c-section with pride. SOFMA, official distributor of Frida Mom in Mexico, adds to this effort to normalize the reality of postpartum women, so that more and more women feel comfortable with their reality postpartum, which almost always is anything less than perfect... and so it should! Because we care about moms, we are with Frida Mom.
